Tuesday, June 13, 2006

Real Estate Open House - Use Borrowed Furniture?

Real Estate Open House – Stage an Open House with Borrowed Furniture?
By Nancy Woodward

Recently I showed a house in an middleclass area. I had the pleasure of meeting the owner of a new business – Staging Open Houses. What a good business. This idea is not new but the lovely lady I met added her own twist to this.

Mary’s primary business is Home Decorating. She has a great affinity for homes, their furnishings and decorations. She explained to me some of her strategies for finding clients for both of her affiliated businesses. She visits open houses and meets the Real Estate Agents. After explaining her business and handing out cards, she offers to go thru the house and give the Agent some free tips to help make the atmosphere more pleasurable for the visitor.

After having experienced this tour, I decided to check out other ways to accomplish this task without having to hire an independent consultant. I found that you can rent furniture from Rental companies and, it may be possible, to make an arrangement with a local furniture store to borrow some furniture. This arrangement can help both the Agent who is now showing a less than empty house and the Store, for free advertising. This is a good way to help your sales efforts and, at the same time, help you to become known in the business community.

Real Estate Sales takes time, connections and serious dedication. An active Agent should look for ways to improve their sales while working on other things. I call this NET time. I attempt to use NET (No Extra Time) whenever I can to accomplish more than one task for both Real Estate Sales and being a good neighbor.

Nancy Woodward is an Accountant and Real Estate Professional. Visit her online RealEstateLady

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